Concepts

Think well

ConceptsPharmaceuticals
Energy Trend Concepts
Discover IMCD's energy related concept formulations

Discover our Energy concept to provide a proactive approach to cognitive clarity

◄ Return to Trends Overview

CONCEPT RATIONALE

Bacopa monnieri is an Ayurvedic herb used traditionally as a neural tonic and memory enhancer. Backed by science, the nootropic effects of bacopa show that daily use may enhance processing speed when receiving visual information, improve learning rate and memory, as well as attention span. Known for its many benefits, Bacopa also has some drawbacks: Bacopa monnieri is well known to be one of the most unpleasant-tasting herbs, limiting flexibility on dosage formats. We have changed that, incorporating Ebel.One™ Preactivated Bacopa Concentrate is designed to address the nootropic and cognitive performance needs of the modern consumer.

IMCD’s Think well is designed to provide a proactive approach to cognitive clarity. It leverages the benefits of Bacopa monnieri, an Ayurvedic herb known for its nootropic effects, in a very palatable and convenient form.

TARGET MARKET

The number of consumers concerned about brain health far outweighs category sales. This supplement category is tipped for steady growth, with the global market expected to achieve a CAGR of 8.0%, reaching over 13 billion USD by 2028. It appeals to consumers of all ages and walks of life, each looking for very different functional benefits, from nootropics for cognitive performance, memory, attention, and focus, to cognitive decline, ageing, stress, and mood. 

CONCEPT HIGHLIGHTS

Energy Think Well - updated

CONSUMER BENEFITS

  • Standardised dose of ebelin lactone ensuring consistent benefits
  • No unpleasant taste or aftertaste
  • Fast-acting and sugar-free formula
  • Developed with convenience in mind
  • Available in tasty chewable tablets (melon flavour) and trendy liquid shots (coffee and caramel toffee flavours)
After logging in to MyIMCD you can see the Think well formulation and discover more about the Nutra Actives ingredients below.
Energy Trend Concepts
Discover IMCD's energy related concept formulations

Request Formulation Support for Think Well

Fill out the form to reach out to our experts and learn more about the formulation - contact us today!

Think well | IMCD Estonia